Frequently asked questions
What metadata does this remove?
All of it β EXIF fields including GPS coordinates (where the photo was taken), camera make and model, date and time, lens and exposure settings, and any editing history. Re-encoding the image keeps only the pixels.
Why should I remove photo metadata?
Photos from phones and cameras often embed your exact GPS location and device details. Stripping them before posting online protects your privacy.
Will the image look different?
No β it is visually identical. Orientation is preserved; only the hidden data is gone.
Is my photo uploaded?
No. Cleaning happens entirely in your browser β the photo never leaves your device, which is exactly why it is safe for private images.
Protect your privacy before you share
Every photo your phone takes can carry a hidden layer of data: the GPS coordinates of where you stood, the exact date and time, and your device model. Social platforms sometimes strip this, but files sent by email, chat or uploaded to many sites keep it. This tool removes all of it locally, so a photo you share reveals only the image, not where you live or what you shoot with. Want it smaller too? Follow up with the image compressor.
What is actually hidden inside a photo
EXIF stands for Exchangeable Image File Format, and it is a block of information your camera writes into the file alongside the pixels. A typical phone photo carries the make and model of the device, the lens, the shutter speed, aperture and ISO, the date and time down to the second, the orientation, whether the flash fired, and often a thumbnail copy of the image. If location services were on when you took the shot, it also carries latitude and longitude, frequently accurate to a few metres, and sometimes the altitude and compass direction you were facing.
None of this is visible when you look at the picture. It only appears if somebody opens the file properties, loads it into photo software, or runs it through one of the many free EXIF viewers on the web. That is the risk: the information travels with the file silently, and whoever receives the photo can read it without any special skill.
Why GPS data is the part that matters most
Camera settings leaking is harmless. Location is not. A photo of an item you are selling online, taken in your living room, can tell a stranger your home address. A picture of a child in a garden can pin down the house. A set of holiday photos posted while you are away can show that nobody is home. Because the coordinates are precise rather than approximate, they point at a building, not a neighbourhood.
This is why removing location data before sharing is worth making a habit, particularly for anything you post publicly or send to someone you do not know. If you want the background on how this works and what to check, the guide on removing metadata from photos goes through it step by step.
Which platforms strip metadata and which do not
You cannot rely on the receiving end to clean the file for you. Most large social networks re-encode uploaded images and drop EXIF in the process, but they do so for their own storage reasons, not as a privacy promise, and the behaviour changes without notice. Plenty of other routes preserve the file exactly as you sent it: email attachments, most chat apps when you send a photo as a file rather than as an image, cloud storage links, marketplace listings, forums, and any site that simply stores what you upload. If you are not certain which category you are dealing with, clean the file first.
PNG and WebP carry metadata too
EXIF is most associated with JPG, but it is not the only container. PNG files can hold text chunks with author, software and comment fields, and screenshots sometimes carry the name of the machine or application that produced them. WebP supports EXIF and XMP blocks in the same way JPG does. Editing software adds its own history and author information to all three. This tool redraws the image and writes a fresh file, so whichever of those formats you start from, only the pixels survive.
What this tool cannot remove
Stripping metadata removes hidden data, not visible content. If a date is burned into the corner of the picture by the camera, if a name appears on a document in the frame, or if a watermark is drawn over the image, those are pixels and they stay. Removing them means cropping or editing the picture, which is a different job. It is also worth remembering that a filename like IMG_20260612_Hyderabad.jpg carries information of its own, so rename the file if that matters.
Checking that it worked
After downloading the cleaned copy, right click it and open the file properties or information panel. On Windows that is Properties then Details, and on a Mac it is File then Get Info, or Tools then Show Inspector in Preview. The camera, date and location rows should be empty or missing. You can also reload the cleaned file into this page: if nothing is found, there is nothing left to remove.